Have you ever gotten really excited about a fabulous sale, only to get to the store and find you’ve been tricked? What was offered for sale is not available, but surprise! There’s another deal, which of course, is going to ask you to part with a great deal more money!!

It’s called the Bait and Switch game of marketing. We’d like to share a different, more enlightening game, called the Subconscious Bait and Switch! Here’s how it works.

You “BAIT” those hidden memories, thoughts, and feelings – at a time when you are not emotionally attached to them – when you can look at them objectively and dispassionately – like following some meditation time at Headquarters, or when you are doing some journaling. You “Bait” your subconscious by saying or thinking key phrases that are incomplete, allowing your subconscious to fill in the blank.

Here are a few examples of phrases you can finish:

“I am just no good at ” (singing; marketing; managing money; meeting people..) “I would be so much better off, if it weren’t for” (parents; my boss; some past event) “The one thing I fear most is” (failure; looking silly; being taken advantage of; being alone; health problems.) “When I look in the mirror” (OK – no examples necessary!)

You get the idea Your subconscious immediately completes the blank. This is your cue to pull the “Switch!”

You “Baited” the unhealthy awareness to come to the surface, but rather than nurturing that belief, and supporting it with your thoughts, words, and actions, you begin the process of Truth Transformation! Jot down your error thoughts, and then set the intention to replace that false belief with a more empowering Truth about who you are.

For example, let’s use a non-threatening, low-risk example: “I’m just no good at singing!” Let’s evaluate that thought for Truth. Says who? Who am I comparing myself against: my friends or Celine Dion? What if I sang for fun? What if I asked a vocal coach to give me an honest appraisal of my singing? How is claiming that I can’t sing serving me?

Now for the big part: Every time I catch myself saying this, what could I say instead? Create a replacement phrase for yourself. We’re not talking about lying to yourself, but some replacement that moves you to a better place in your subconscious about this issue. In this example, you might switch to saying, “I enjoy singing for fun!” or “I like to sing in the shower!” Can’t you already feel the cobwebs being swept away? Try the Subconscious Bait and Switch to get acquainted with your hidden limiting thoughts and beliefs, and transform your thinking and your experience!

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